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About Us www.chfi.com

98.1 CHFI is Toronto's Lite Favourites Station. CHFI plays a wide mix of soft music favourites including timeless classics and today's songs to keep you up to date. Our main core of listeners spend more time with CHFI than with any other radio station. Because they spend so much time with us they will be exposed to your ad more frequently. This will result in your message being heard more often. Your name will be top of mind. Unlike the newspaper, where a full page ad gets more attention than a quarter page ad, a :30 second ad on CHFI is the same for everyone. And since we do not run competitors back to back (or next to each other like in the paper) your ad has just as much impact as your competitor who may have a larger budget.

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