Tips

To help you get the most out of AdCapacity.com, here are some tips to consider:

Create Your Best Plan

• Come up with a marketing plan. Just going through the process will help you understand your customer, your business goals, and how you will achieve them
• Be laser focused.  If you think your target is 18-65 year olds, you should consider segmenting this group into different customer types – you will probably find that these segments have different needs and potentially different ways that you can reach them. Figure out who your most profitable customer segment is and learn how to reach them.
• Don’t blow your budget in one shot. Small tests, especially with digital advertising, can help you tune your market message and ultimately be more successful.

Customer Attributes

A customer attribute is a feature describes your customer in more detail. They could be demographics, or psychographics or other unique features. The following are examples of customer attributes:

Sports enthusiast




Stay at home Mom




IT professional




75% have bought an i-phone app




Bi-lingual




60% Spanish speaking




Travels 3 days per week