Arm Chair Media Planner - Your take on the big media budgets.

Thank you for taking the time to respond to this simple survey. Responses will be made anonymous and a report will be made available once results are tabulated.

Please read the scenario below describing a customers advertising needs then set the media mix budget to what you believe would be the most appropriate.

Scenario 1 of 1

Beauty marketer Beiersdorf has awarded its $100 million U.S. media planning and buying account to Aegis' Carat

How would you spend this advertising budget?