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Arm Chair Media Planner - Your take on the big media budgets.
Please read the scenario below describing a customers advertising needs then set the media mix budget to what you believe would be the most appropriate.
Scenario 1 of 1
Hasbro has a nearly $150 million media-planning and -buying budget for their iconic board games, including Monopoly, Battleship, Connect 4, Candy Land, Yahtzee, Stratego and Trivial Pursuit, and toys such as Mr. Potato Head, My Little Pony, Rubik's Cube and Lazer Tag.
How would you allocate this budget to drive sales?
How would you allocate this budget to drive sales?
